NRS have tested CleverVoice both internally and on behalf of our media clients. We found that customers are generally happy to receive messages in this way and, where there is a strong connection with the media company/celebrity voice, we saw good listening rates – as high as 57% for messages marketing our events. Almost 100% of those listening to the voice messages, listened to the very end.
The CleverVoice system easily allows a sender to track individual messages to see who has listened with results coming back in real time both individually and in aggregate data.
We believe that the service provides an innovative way to utilise a celebrity’s voice to get customers’ extra attention and could have wider application in the media industry, particularly with radio.