For the highly successful 2014 Gherkin climb – the NSPCC used CleverVoice to send messages from Peter Wanless, the CEO, to help recruit climbers. Nearer the event, we sent a message to remind participants of the date and the importance of raising funds – using an Ambassador to drive interest. The event participants were up over 40% on the 2013 event and funds raised will be over £200,000 – and we are grateful for CleverVoice’s help in us exceeding our targets